Paul was at a pivotal moment when it came to giving equity to key team members without risking the company's financial health or complicating the process. "Dealing with giving away a portion of your company is always scary," he shared. As a small business in a customer-service-focused industry, maintaining transparency and integrity was paramount.
I think the challenges we were trying to solve were the same challenges most owners are trying to solve by giving equity away and not hurting the company.
Paul discovered Reins at Pantheon 2024 hosted by ServiceTitan. After a 20-minute conversation, he realized it addressed his exact needs: a straightforward, fair approach to equity distribution. "I was kind of blown away that there was somebody out there like this that I hadn't heard about yet," he said. “Took us probably 45 minutes to set up 18 people—loved it, easy to use. Pricing was reasonable, and it just checked every box we had.”
He also highlighted the partnership aspect, praising Chris from Reins for his personalized attention and on-site support. “Chris flew in from Vegas to spend the day with us… it was kind of nice to have him here to answer questions for the staff that were bugging them.”
The team's reaction was shock and excitement at receiving a meaningful stake in the company. "I don't think you have too many owners that give up 25% of the company," Paul noted. By providing transparency and official documentation through Reins, employees gained confidence in the equity program.
It sometimes becomes an integrity question… this makes it very easy, cut and dry for everybody to understand, including the owner.
