Granting equity as a small business has never been easier.

Keep your key employees in 5 easy steps.

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Our Process
Our team is here to help, from plan setup to award management.
1. FREE consultation (15 minutes)
Discuss your goals and questions with a Reins specialist. Learn about plan features.
2. Plan workshop (30 minutes included in your Plan purchase)
Collaborate with a Reins specialist to select plan features and draft awards.
3. Finalize plan & grant awards (30 minutes included in your Plan purchase)
Learn how to sign documents and grant awards via the Reins platform.
4. Onboarding & employee education session (30 minutes, optional add-on)
Schedule a live video conference with a Reins specialist to introduce your employees to the MARE.
5. Manage your plan and awards
Track awards, grant new ones, and update plans in compliance with 409A. Membership includes monitoring of relevant tax, legislative, and regulatory changes.

FAQs

What is Phantom Stock?
Phantom stock entitles an employee to a future cash payment based on the company's value, usually triggered by events like a sale. It is an innovative way for LLCs and other companies that can't or don't want to use traditional equity to get started with owner-like benefits for key employees.
What is MARE Stock?
MARE Stock is Reins' proprietary phantom stock plan. It was created with the help of attorneys and designed to be easily customizable by small businesses.
What is MARE Profit?
MARE Profit is Reins' proprietary profit sharing plan, tailored to meet small business needs for short-term cash distributions.
What is the Reins membership?
When you sign up for Reins, you sign up for our membership, which transforms a static legal agreement into a living, editable benefits program. Membership benefits include: quarterly compliance checks, secure document storage, ability to grant and monitor awards, add and remove plan participants, employee education, and ongoing Reins support.
What's the difference between a plan and an award?
A plan is a company-specific authorization to make an award. An award is an employee-specific enforceable contract that outlines the specific details of the grant.
What are the tax implications?
MARE Stock has been designed to comply with the rules of 409A right out of the box. Phantom Stock is a type of deferred compensation, meaning it is subject to the rules of Internal Revenue Code 409A. When employees receive cash payouts, they are taxed at ordinary income rates. Reins is not a law firm and we do not provide legal or tax advice.
How do I know how much MARE Stock or MARE Profit to grant?
There are many ways to determine equity allocation and the decision is contingent on many factors, including but not limited to outstanding company shares, succession plans, hiring plans, and more. We suggest talking to your accountant and legal counsel about the specifics of your business. Reins can help share what other similar businesses in your industry typically choose.
Are your plans legally binding?
Our plans are built by attorneys and customized by you. Every plan is legally-binding, regularly monitored, and created to meet your business's needs. Though our software was built with guidance from top-tier lawyers, Reins is not a law firm and we encourage you to consult with your attorney.
If I grant MARE Stock to an employee, does that mean that they are now an owner?
No, phantom stock does not mean ownership. Phantom stock provides employees with financial benefits similar to stock ownership without granting actual equity or ownership in the company. It is a contractual agreement that awards cash or equivalent payouts based on the value of the company's stock at a future date or upon certain events.
Do I need a company valuation?
You are not required to get a valuation of the company should you choose the full value plan option. However, the appreciation-only plan does require a company valuation.
How do I communicate this benefit to employees?
We suggest discussing MARE Stock and MARE Profit in the context of your larger benefits program. Business owners often discuss MARE awards during quarterly or annual employee reviews, as well as during the hiring process. Reins will help by communicating plain-english versions of awards to employees when granted and reminding them as they vest over time.  Upon implementation, you can also purchase an employee education session, which is conducted live by a Reins specialist.
What happens if my employees or I have questions after plan implementation?
Our customer care team is here to help! You can always reach us via the chat function or phone number on our website, or email us at hello [@] myreins.com

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