Helping Business Owners
Keep Their Key Employees

We started Reins because we saw an opportunity to help an underserved market: independently owned businesses. Innovation for sharing equity in businesses has historically been concentrated to big tech or private equity. As technologists, we saw an opportunity to bring this innovation to millions of small local businesses across America. Like many of you, we come from families who own small businesses, so we know how vital they are to our economy and our communities.
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Chris, one of our founders, saw his dad struggle to incentivize long-term retention for key staff in his commercial service business. He owned and operated the business for over 35 years and wanted to start thinking about the next chapter of his life. Chris wondered if other businesses faced the same challenge. That's when Reins was born.
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As millions of business owners start to think about retirement, succession, or even just taking a step back from the multi-decade long grind of operations, Reins was built to help provide key staff with a reason to stay for the long haul. Reins is also built for the small business employee—someone who works hard, day-in and day-out but doesn't have any skin-in-the-game.
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If you're a small business, give us a call—we'd love to hear your story.