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Content to make keeping your key employees and supporting your small business simple.
Featured Resources
What is “Phantom Stock” or a “Phantom Equity Plan”?
January 29, 2024
Phantom stock is a contract between a company and an employee that awards the employee the right to receive a cash payment based on the value of the stock at a future date (i.e. sale of the company).
Chris Buttenham
Features of the Modern Agreement For Rewards and Equity (MARE): Phantom Stock
February 20, 2024
The Reins MARE agreement is a customizable phantom stock template, specially designed for small businesses.
Sarah Khuwaja
Cut Through the Jargon: Understanding the keys to employee retention incentives and owner equity plans
January 22, 2025
We want to help you cut through the industry jargon. Here are some terms you'll need to know when planning retention incentives.
Chris Buttenham
Are employee [phantom] stock programs a lot more generous at S Corp and C Corp organizations?
January 15, 2025
The data says in some cases yes, but mostly no. In a survey on our website, we don’t see a decisive split on how much of their equity organizations set aside for these programs by business type, though there are some differences.
Chris Buttenham
Does size matter when it comes to sharing [phantom] equity?
January 9, 2025
According to the data, yes. When setting aside a pool for equity, the more people employed by a company correspond negatively to the amount of equity set aside.
Chris Buttenham
It’s Never Too Late to Plan an Exit Strategy
January 8, 2025
You may think you have everything in place so your business can succeed, but if you haven't authored an exit strategy, you're not done yet. Here is how to plan an exit
Chris Buttenham
How to Implement a Milestone and Goal-Driven Profit-Sharing Plan for Your Home Services Business
December 18, 2024
Profit sharing is a popular tool available for companies in the home service industry. However, simply passing along profit to employees without some objectives in place doesn’t make sense for everyone. Learn what kind of milestones you should set.
Chris Buttenham
Adapting Stock and Profit-Sharing Programs from Successful Corporations to Your Home Service Business
December 4, 2024
Often, organizations with smaller staff and budgets struggle to provide the perks that larger organizations can provide. But with new profit-sharing and stock phantom stock options, smaller businesses can compete with their larger counterparts.
Chris Buttenham
Say Thanks to Key Employees and Boost Your Company’s Performance
November 20, 2024
One of the best ways to show your employees how much you value them is to provide them with a piece of the business. Now small businesses can compete with the larger ones with a variety of employee equity packages.
Chris Buttenham
If You Think Small Business Can’t Build Strong Employee Equity Plans, Think Again
November 6, 2024
In the past, a 40-hour work week with healthcare benefits and some time off was just about all an employee received from their employer, particularly if that employer happened to be a privately owned, small business. But with innovative new equity-based offerings on the market, even small businesses can now reward their best employees with a true stake in their future.
Chris Buttenham
Bonuses & Incentives: Good for Retention or Hype?
October 3, 2024
I recently wrote an article for HVACR Business diving into the effectiveness of bonuses and incentives in the HVACR industry. With retention being a critical challenge, it’s time we ask: Are these perks really working, or are they just hype?
Chris Buttenham
An Overview of Phantom Stock with Mark Poerio Transcript
September 20, 2024
Co-founder of Reins, Chris Buttenham, interviews Reins legal advisor and 40-year compensation and benefits veteran, Mark Poerio to discuss the mostly commonly asked questions about phantom stock.
Chris Buttenham
Innovative Benefits Solutions Help Small Businesses Keep Key Employees
September 19, 2024
Millennials and members of Gen z in the workforce are looking for flexibility and meaningful work in addition to health coverage and retirement contributions. Equity-based bonuses such as phantom stock are one effective way for small businesses to address the evolving expectations of the modern workforce.
Chris Buttenham
Ensure Employee Buy-in for Your Phantom Stock Plan
September 5, 2024
To reap the full benefits of a phantom equity plan, employers must thoughtfully and internationally engage employees about what the plan involves, how it fits your goals as an employer and a small business, and how it is beneficial for your team.
Chris Buttenham
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