Phantom Stock vs. Profits Interests Units (PIUs): Understanding Your Incentive Options

May 15, 2024

Ever wonder how some employees in startups or private companies get a piece of the pie, even though they don’t technically own stock? Incentive programs like phantom stock and profits interests units (PIUs) are popular ways to attract and retain talent by aligning employee success with company growth. But what’s the difference between these two options? Let’s break it down.

What is Phantom Stock?

Phantom stock (aka phantom equity, shadow shares, shadow stock, etc.)  isn’t actual ownership in a company. Phantom stock is a contract between a company and an employee that awards the employee the right to receive a cash payment based on the value of the stock at a future date (i.e. sale of the company). It is an innovative way to reward employees without granting them actual stock in the company and the easiest way to get started with owner-like benefits for key employees.

What are Profits Interests (PIUs)?

Profits interests (PIUs) are a type of equity compensation offered by Limited Liability Companies (LLCs). PIUs entitle the holder to a share of the company’s future profits and any appreciation in value upon an exit event (like a sale or IPO). Unlike phantom stock, PIUs represent actual ownership in the LLC, though typically with limitations on voting rights and management involvement.

PIUs serve as an incentive for partners to become more proactive in pursuing greater profitability, thus contributing to the companies’ growth. To grant profits interests, a company must be a partnership or an LLC that is taxed as a partnership. Publicly traded companies, private C corporations and LLCs that are taxed as corporations cannot grant profits interests.

Similarities and Differences:

Both phantom stock and PIUs aim to incentivize employees by linking their compensation to the company’s success. They are typically granted with vesting schedules, meaning employees have to work for a certain period to gain full rights to the benefits.

Here’s a table summarizing the similarities and differences:

Phantom Stock(MARE)Profits Interest Units (PIUs)
Affordable to setup & maintain✔️
Simple to setup & maintain✔️
No ownership dilution✔️
Taxed after milestone or triggering event✔️✔️
Small business friendly✔️
Classified as deferred compensation✔️✔️
Tied to potential growth in value of stock over certain time✔️✔️
Flexible: vesting schedules, payout triggers and valuation methods controlled by business owners✔️✔️
Conversion to self-employment income and pay quarterly estimated income taxes✔️
Must get company valuation✔️

Choosing the Right Option:

The choice between phantom stock and PIUs depends on several factors, including the company structure (LLC vs. Corporation) and tax implications. Phantom stock might be simpler to administer for the company but less advantageous for employees due to higher tax rates. PIUs offer potential capital gains benefits but come with increased administrative complexity.

Understanding phantom stock and PIUs can help employees navigate incentive compensation options and make informed decisions. It’s always wise to consult with a financial advisor to understand the specific tax implications for your situation.

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